Privacy policy
Last updated: March 2026
Trailside Equipment Company (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website, participate in surveys or promotions, subscribe to our newsletter, or purchase products from us.
Information We Collect
We may collect the following types of information:
Information You Provide
- Email address submitted for newsletters, updates, promotions, or communications
- Information provided through surveys, contests, giveaways, or feedback forms
- Contact and shipping information provided during purchases
- Customer service communications
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
- IP address and approximate geographic location
- Browser type and device information
- Pages visited and interactions with our website
- Cookies and similar tracking technologies used for website functionality and analytics
How We Use Your Information
We use collected information to:
- Process and fulfill orders
- Provide customer support
- Improve our products, services, and website experience
- Analyze survey responses and customer feedback
- Administer promotions, contests, or giveaways
- Send newsletters, product updates, promotional communications, and brand announcements where you have provided consent
- Maintain website security and prevent fraud
- Comply with legal and regulatory obligations
Marketing Communications
If you subscribe to our newsletter or marketing communications, you consent to receive emails from Trailside Equipment Company regarding products, updates, promotions, and brand news.
You may unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us directly.
We use trusted email service providers, including Klaviyo, to manage marketing communications securely.
Cookies and Analytics
Our website may use cookies and similar technologies to:
- Enable essential website functionality
- Understand visitor behavior and improve site performance
- Measure marketing effectiveness
You may adjust cookie settings through your browser preferences.
Sharing of Information
We do not sell or rent your personal information.
We may share information with trusted third-party service providers solely to operate our business, including:
- Shopify (e-commerce platform)
- Klaviyo (email communications)
- Payment processors
- Website hosting and analytics providers
These providers are required to handle information securely and only for authorized purposes.
We may also disclose information where required by law.
Data Retention
Personal information is retained only as long as necessary to fulfill the purposes described in this policy, including legal, accounting, or operational requirements.
Email addresses collected for marketing communications are retained until you unsubscribe or request deletion.
Survey or promotional data may be retained for research and business analysis purposes.
Your Rights and Choices
Depending on your location, you may have the right to:
- Request access to personal information we hold about you
- Request correction or deletion of your information
- Withdraw consent for marketing communications at any time
To make a request, please contact us using the information below.
Age Restrictions
Our website, promotions, and marketing communications are intended for individuals aged 18 years or older.
International Visitors
Trailside Equipment Company operates in Canada and may serve customers in the United States and other regions. By using our website, you understand that your information may be processed in Canada or other jurisdictions where our service providers operate.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updated versions will be posted on this page with a revised effective date.
Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
Trailside Equipment Company Ltd.
Email: privacy@trailsideonline.com